BEAUTY OF JOSEON

Meet the “ Dynasty Cream ,” Beauty of Joseon’s signature beauty, a long-time favorite of many. Its firm, creamy texture deeply hydrates and nourishes your skin for a long time. This all-in-one cream is packed with skin-loving ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing deep hydration and nourishment.

The properties we appreciate:

Rice bran water 29%

Rice bran is the finest internal bran of milled rice. In the Joseon Dynasty, rice bran water was used as today's tonic. It was called "Beauty Water", used for beautiful skin. Rice bran, rich in amino acids, minerals and vitamin E, helps keep skin hydrated and healthy.

Ginseng Root Water 5%

Ginseng is the most important herbal ingredient in Korean history. In the Joseon Dynasty, it was called “Shincho,” which means herb of the gods. The rich saponin contained in ginseng helps make the skin healthier and more energetic.

Squalane 2%

Squalane, which has properties similar to sebum, helps balance oil and moisture and acts as a moisturizing barrier to protect the skin from external stimuli.

Niacinamide 2%

Niacinamide is a water-soluble B vitamin.

It helps prevent excessively dry or oily skin by regulating sebum secretion.

Suitable for: All skin types

THE Beauty of Joseon - Green Plum Refreshing Cleanser Choosing a cleanser is about finding a balance between deep cleansing and maintaining the health of the skin barrier. Our Green Plum Refreshing Cleanser, with its gentle and slightly acidic formulation, harnesses the power of plum seed and mung bean plant extracts to achieve this.

Ideal for maintaining a healthy skin barrier, it leaves your skin clean, soft and hydrated.

The properties we appreciate:

- Prune Oil: A very rich and nourishing vegetable oil that is relatively high in vitamin E (more than olive oil). It makes the skin beautiful and silky and absorbs effortlessly.

- Green tea: Powerful antioxidant with anti-UV, anti-inflammatory and antimicrobial properties, useful in the treatment of rosacea, acne and atopic dermatitis.

Suitable for: All skin types,

THE Beauty of Joseon - Relief Sun Aqua-Fresh: Rice + B5 (SPF 50+)

For those who loved Relief Sun but found it a little too rich, here’s Relief Sun Aqua-fresh. This new formula is formulated with rice seed water and panthenol to provide refreshing hydration while protecting your skin from harmful UV rays and environmental stressors. Designed for those who prefer a sheer, non-greasy finish, Relief Sun Aqua-fresh offers the same benefits as the original Relief Sun: no white cast, no stickiness, plus enhanced hydration and a dewy finish that absorbs quickly.

The properties we appreciate:

Rice seed water (30%)

A revered beauty ingredient, rice is packed with vitamins, minerals and antioxidants that help restore skin's natural health, leaving it clear and glowing.

Panthenol (Vitamin B5)

Known for its exceptional moisturizing and soothing properties, Panthenol helps strengthen the skin's moisture barrier and calms skin irritated by UV rays and environmental factors.

Discover the perfect balance between hydration and protection with Relief Sun Aqua-fresh, designed for those looking for a light, dewy finish without compromising sun protection.

SPF and PA protection (PA is the rating for UVA protection)

SPF and PA tests were conducted in laboratories in Korea and the results are as follows.

[SPF]

Korean laboratory: 57.9 ± 6.8

[PA]

Korean laboratory: UVA PF 19.3±2.8 P++++

Suitable for: All skin types

The Beauty of Joseon - Glow Replenishing Rice Milk

During the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today’s toner or essence. Glow Renewing Rice Milk modernizes this tradition to maximize skincare benefits. Nutrient-rich rice extract and rice amino acids penetrate deep to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a hydrating layer packed with rice extract for moisture and a powder layer to control oil. It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion.

The properties we appreciate:

Rice extract

Rich in vitamins, minerals and antioxidants, rice extract helps restore skin's natural health, leaving it clear and glowing.

Rice amino acid

Extracted under optimal conditions from rice cells and calluses, this ingredient increases the amino acid content, thus contributing to the antioxidant and moisturizing effects.

Sebum Control Powder

This ingredient helps absorb sebum, heal pores and purify the skin, soothing sensitive and reddened skin while keeping it hydrated.

Suitable for: All skin types

The Beauty of Joseon - Green Plum Refreshing Toner: AHA + BHA is a light and gentle toner that removes dead skin cells and oil from the pores and surface of the skin that may remain after cleansing. It also improves the absorption of skincare products applied afterwards. This is a gentle toner that combines a low concentration of chemical exfoliants and plant extracts rather than powerful effects via high concentrations.

The properties we appreciate:

Green plum water 25% + Mung bean extract 2%

Plum water and mung bean extract as skin care ingredients help smooth skin texture and moisturize it.

AHA + BHA

With a blend of 2% glycolic acid and 0.5% salicylic acid to remove dead skin cells without irritating your skin. A gentle formula that combines a low concentration of chemical exfoliants and plant extracts rather than trying to create powerful effects via overly high concentrations of AHAs and BHAs.

Suitable for: All skin types

THE Beauty of Joseon - Ginseng Essence Water . Ginseng is a precious plant in Korean history, renowned for its benefits on our overall health and especially on our skin. Ginseng Essence, composed of 80% ginseng water, harnesses the natural power of ginseng, deeply nourishing and hydrating the skin. This essence not only provides your skin with sufficient moisture and nutrients, but also ensures long-lasting hydration.

The properties we appreciate:

Ginseng root water 80% + ginseng complex

Ginseng was used as an important oriental medicine and recorded under the name "Shincho", meaning herb of the gods.

The rich saponin contained in ginseng helps to quickly moisturize the skin and maintain it deeply for a long time to help create healthy skin.

Niacinamide 2%

Niacinamide is useful in controlling sebum secretion and maintaining the skin's oil and moisture balance.

Suitable for: All skin types

THE Beauty of Joseon - Calming Serum: Green tea + Panthenol is formulated to relieve skin discomfort caused by UV exposure and other external stressors. The base of the ingredients Green Tea Mugwort, Panthenol, help to soothe, protect, moisturize and improve the skin's protective barrier.

The properties we appreciate:

Green tea 50%

Green tea keeps the head and eyes clear and refreshes energy. EGCG, the main component of green tea leaf, helps soothe skin damaged by UV rays.

Mugwort 30%

Mugwort has been a very important ingredient throughout the history of Eastern medicine. It has a warming nature, so when consumed as a tea or food, it aids in metabolism. As a skin care ingredient, mugwort moisturizes and helps soothe the skin.

Panthenol (Vitamin B5) 5%

As a well-known moisturizing ingredient, panthenol is converted into vitamin B5 when absorbed by the skin. It binds strongly to moisture and prevents moisture from escaping, thus keeping the skin hydrated effectively.

Suitable for: All skin types

Beauty of Joseon Red Bean Pore Refreshing Mask is specially designed for oily skin with active sebum production. This mask is formulated with red bean extract and red bean powder to help exfoliate and clarify skin texture. It also contains koalin that helps absorb sebum. The moisturizing formula of gentle mud removes impurities without drying or tightness. At the same time, it provides a refreshing cool sensation.

The properties we appreciate:

Haenam Red Bean Extract 30%

Red bean has been an important herbal ingredient throughout Korean history as well as a popular skincare ingredient. Joseon women, who emphasized skincare that created clear, clean skin, used ground mung beans and red beans together to wash their faces. The rich saponin in red beans helps with the adsorption of sebum and acts as a natural exfoliant.

Suitable for: Oily, Combination, Enlarged Pores